All work
The Clinics · Healthcare · Riyadh, Saudi Arabia
Website, offer pages and lead ads for a multi-specialty clinic group
A new website with departments and an online shop, landing pages for every offer, and a lead-ads plan across four platforms reviewed with the clinic team every three days.
12+departments on the website
4lead platforms: Snapchat, Instagram, Google, TikTok
3 dayslead review cycle with the clinic team
The challenge
- Many specialties (dental, derma, IVF, plastic surgery, nutrition...) under one brand.
- Offers changed often and needed their own pages fast.
- Lead counts alone did not show which campaigns brought booked patients.
What I did
- Website & shop A bilingual site with a page per department and an online shop for packages and offers.
- Offer landing pages A landing page for every campaign offer, with forms and tracking.
- Lead ads plan Snapchat 35%, Instagram 32% (lead forms and WhatsApp), Google Search 20% and TikTok 13%.
- Converted-lead tracking Every 3 days with the clinics: contacted, booked, attended, then sent back to the platforms as offline conversions.
Results
- One website for all departments, with a shop for clinic packages.
- Each offer launched with its own page, ready for ads the same day.
- Campaigns judged on booked patients, not on lead counts.
From the dashboards
