All work
Miral Dental Group · Healthcare · Saudi Arabia
Building Miral Dental's online presence and making booking easy
A clear strategy, a monthly content plan, balanced ad campaigns and a new booking website grew the clinic's TikTok from zero to 1,700 followers in one month.
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6xROAS within 3 months, from zero
0 → 1,700TikTok followers in one month
693Kpeople reached on Meta
The challenge
- Low engagement and a weak presence on social media.
- Few awareness and ad campaigns to reach patients quickly.
- No website that reflects the quality of care and makes booking simple.
- No complete marketing strategy to grow the number of patients.
What I did
- Strategy A marketing plan matched to the clinic's identity: SWOT, the right platforms, clear goals, an STP plan and a refined marketing mix.
- Content plan Monthly content and designs that show the doctors' expertise, published on TikTok, Facebook and LinkedIn.
- Ad campaigns A 30% awareness / 70% conversion split across all platforms to bring in new patients.
- Website A new website with an improved user experience and simple online booking.
- Design Creative designs that strengthen the clinic's brand and drive engagement.
Results
- The clinic's TikTok account grew from 0 to 1,700 followers in one month.
- Engagement rose clearly on every other platform too.
- Ad campaigns raised sales significantly in a short time.
- The website now brings in new patients and makes online booking easy.
From the dashboards
