All work
JAC Motors Saudi Arabia · Automotive · Saudi Arabia
Doubling JAC Motors' digital presence and growing sales in a crowded market
A full marketing strategy, a new content plan and targeted ads on five platforms took followers up 200% in three months and sales up 40% year on year.
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~11,000leads in 12 months
38trucks sold in October 2024
+40%sales, 2023 → 2024
The challenge
- Build one complete marketing strategy that serves a clear sales goal.
- Make digital ads more effective and bring in more qualified leads.
- Achieve a real increase in sales in a very competitive car market.
- Grow the brand's presence and engagement on social media.
What I did
- Strategy SWOT analysis, a marketing mix review and an STP targeting plan, with clear sales goals and a set timeline.
- Content plan A new content plan based on a deep look at the audience, with performance tracked by analytics tools.
- Ad campaigns Targeted campaigns on TikTok, Meta, Snapchat, Google and X, with the tracking pixel and Tag Manager set up for better targeting.
- Landing pages Dedicated landing pages with a smoother user experience to raise the lead conversion rate.
- Design Eye-catching designs for every platform, made to attract buyers and support sales.
Results
- Followers grew 200% in just three months after the new content strategy.
- Sales grew 40% from 2023 to 2024 through targeted ad campaigns.
- Stronger customer engagement and a stronger position for JAC Motors in the Saudi car market.
From the dashboards
