All work
El Koptan Cars · Automotive · Egypt · Saudi Arabia · UAE
Running $60K+ a month in car ads across three countries
Monthly media plans for Egypt, Saudi Arabia and the UAE, with the budget split by platform and goal, and every lead measured against real car sales.
$60K+monthly ad spend managed
3markets run as one system: Egypt, KSA, UAE
Lead → Saleevery lead followed to the showroom
The challenge
- Three markets with different buyers, prices and currencies.
- A large monthly budget that had to turn into car sales, not just form fills.
- Buyers who compare a lot and talk to the showroom before deciding.
What I did
- Media plan per market A monthly plan for each country with the expected cost per lead, leads, conversion rate and sales.
- Budget by platform About half on Meta lead and message campaigns, 30% on Google Maps and calls, and 20% on TikTok.
- Ad copy and creative Final ad copy and showroom creative for every model and offer.
- Sales feedback Leads reviewed with the sales team so spend follows the campaigns that sell cars.
Results
- More than $60,000 a month managed across Egypt, Saudi Arabia and the UAE.
- One structure for three markets, so results can be compared country by country.
- Budget moved every month toward the platforms that brought buyers.
From the dashboards
